Welcome to MagicLS, an urban streetwear brand born from the passion and resilience of a group of childhood friends who shared the same schools, struggles, ambitions, and dreams. Growing up as '80s babies in the rough streets of New York City, we carry an old-school approach to both fashion and business, blending classic influences with a modern edge.
MagicLS stands for "Magic Luxury Service," rooted in our belief that true magic starts within and everyone deserves Luxury Apparel. Our tagline, Believe in Yourself, embodies the journey we've taken. There was a time when no one believed in us, mirroring the experience of many young men in our neighborhood, where support was scarce and doubt ran high. But instead of letting that define us, we united, pushing against social norms and lifting each other up. Together, we dared to dream, create, and above all, believe in ourselves.
Proudly an all-American Black-owned business, MagicLS brings that same spirit to every piece of clothing we design. Our goal is to empower you to express your style, embrace who you are, and carry forward the magic of belief.
